Funny thing about territory, or maybe it's called a comfort zone, once you've established it, you're reluctant to venture outside its borders.
For the first time a Toronto vintage paper show was held outside of Toronto.
A little back story first.
Marlene Cook creator/promoter of the Sunday Antique Market, the Old Clothing Show, Woofstock, a Festival for Dogs, also created and ran the Old Paper Show, a Toronto tradition since its inception in the late '70s, I think.
Always held downtown, the venues changed over the years but never north of let's say Queen St.
And always an anticipated and well attended show. Marlene then got involved with the creation and running of Woofstock and couldn't devote the time required to produce the Old Paper Show as well.
So a couple of seasons went by without one. And her dealers became antsy.
Jeff and Wendy Gadsden, promoters of the terrific Christie Classic Antique Show, stepped in to fill a need. Calling theirs the Vintage Paper Show, it was also held downtown.
With the unavailability of the show's past venues, they decided to make the Vintage Paper Show a part of their successful Vintage Style Show held at the International Centre, out near the airport.
One admission fee got you two shows. Benefits for everyone I think. Attendees for one got the other as a bonus, and dealers who don't normally have paper brought along a few bits to mix in with their regular stock.
I saw many of the downtown people but not all of the usual suspects. On the other hand, we did see a number of faces that don't normally venture into the city. Unless they absolutely have to. Under subpoena for example.
The show seemed well attended, lots of bodies milling around, many with packages, but I don't have any real numbers.
So here's the comfort zone question. How many sales were lost because there's no easy non-car transport to the International Centre? How many sales were gained by accessing a customer base that really hates going into the city?
I dunno, I'm way out of my comfort zone just thinking about it.